Posts like this don’t do much to help generate high-quality leads from ideal clients, nor will they help your audience improve in whatever aspect of business or life you aim to help them improve in:
“What is it that you’re struggling with in your business/life right now?”
“If I could help you with one thing in your business/life, what would that be?”
“What is the one thing you want for your business/life at the moment?”
Here’s why these types of posts don’t work.
A lot of the time, people may think that they know what they want, but it won’t be what they need for their business or life. It’s futile asking your audience about what they want because it doesn’t help you, nor does it help them.
Instead of posting something like the above examples, you should ask yourself this:
“What is my ideal client TELLING themselves is stopping them from achieving [outcome you help them achieve]?”
And then, ask yourself this:
“What is it that is ACTUALLY stopping my ideal client from achieving [outcome you help them achieve]?”
The two answers will always be very, very different.
For example, my potential clients are always telling themselves that the reason they aren’t generating a strong lead most days is because…
- they’re just crap at writing
- they don’t have a big enough audience
- they’re not well-known enough
- they have too many competitors
- they’re too expensive
- their ideal client simply doesn’t exist (yes, I have actually had someone say this to me!!)
But I know that most of the time, the actual reason they’re not getting a strong lead most days is because…
- their offer is not written clearly enough in their profile
- their posts are not aligned to that offer
- they’re not using testimonials correctly in their posts or their testimonials are not quantified
- they’re not explaining how their process works
- they’re not giving enough value away in their posts
- they’re simply not putting enough effort into their posting and engagement and just expecting clients to flock to them (and this one is the easiest to fix!)
I mean yeah, there might be a few variables, but I am normally correct when it comes to working with my clients because I know them inside out
So if I put up a post saying “For those of you who aren’t getting a strong lead most days from posting on LinkedIn, what is it you want my help with?” it’d be pointless because their answers would almost always be from that first bullet list.
“I need help with making my writing less crap” or “I need help growing my audience” or “I need to get more well-known”.
Nooooo! This isn’t what you need! These things are just what you perceive to be stopping you from achieving the outcome of one strong lead every day.
What you actually need help with is stuff from the second bullet list.
So when I write these types of posts – as in, what you’re reading right now – it’s to help you see where you actually need to improve, compared to where you think you need to improve.
Improving your writing isn’t going to help you get more leads if your offer is not written clearly in your profile, or if all your posts aren’t in alignment to what you’re offering.
A massive audience of 30k followers isn’t going to help you get more leads if your offer is not written clearly in your profile, or if all your posts aren’t in alignment to what you’re offering.
Becoming ‘LinkedIn famous’ isn’t going to help you get more leads if your offer is not written clearly in your profile, or if all your posts aren’t in alignment to what you’re offering.
See where I’m going with this?
It is your responsibility to know what your ideal client’s perceived obstacles are, compared to the actual obstacles that are in their way to getting to the outcome you help them achieve.
Helping business owners clearly clarify their one MAIN offer, then helping them write clear, powerful and engaging LinkedIn posts that encourage their absolute dream clients to message them ready to buy or sign up to that offer is what I do with my private one-to-one mentoring clients in my intensive four-week mentoring programme.
One of the ways we come up with a mountain of post topics is looking at what their potential clients think are stopping them achieving the outcome they want to achieve, compared to what they know is actually stopping them.
TOP TIP: When you start writing posts from this perspective, the number and quality of leads you get improve astronomically. I can say that with 100% confidence because I’ve seen it in my own work, and the work that I do with my clients!
To find out more about this programme, just click here (it’s a Google doc which will open in a new window) and if you’d like to have a chat about the programme and see whether it’s a fit for you, just email me or message me on LinkedIn.