Gold Dust - Blog
How to find and engage with elusive ideal clients

How to find and engage with elusive ideal clients

You’ll hopefully know by now that I don’t do the whole ‘ideal client avatar’ (ICA) thing (and actually, ever since I stopped using ICA framework I started to generate not only more regular leads, but better quality ones!). You can find out more on why I don’t do the...

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All that is gold does not glitter

All that is gold does not glitter

I’m gonna get tough with you right now cos I feel like this needs to be said. As a service-based online business owner, to generate good (i.e. likely to convert) leads from your posts, you need to explain the outcome your ideal clients can expect from working with...

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My strategy for getting a good lead most days

My strategy for getting a good lead most days

Magic wands don’t exist. There’s no ‘quick fix’ to get several strong leads dropping into your LinkedIn inbox every single week. Yeah you could just try the ‘spray and pray’ approach. Add everybody in sight. Slide into a few DMs posing like you’re interested in what...

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Not every lead is actually a lead

Not every lead is actually a lead

How do you define a strong lead, compared to an ‘ok’ one? Here’s what I think. A strong lead is a lead from your absolute dream client who’s excited about your offer, only has a couple of queries they need you to clarify, and are 90% ready to buy. All that’s left for...

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Stop being weird about stating outcomes!

Stop being weird about stating outcomes!

As a service-based business owner, you know that you serve your customers or clients in a valuable way. That’s a given. But what exactly do you help them *achieve*? This is what I think: the outcome you help your clients reach when you’re providing a service is almost...

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Can’t think of new content ideas every day? Then what?

Can’t think of new content ideas every day? Then what?

If you are approaching your social media marketing strategy in the way I think you should (and in fact the way I know works), i.e. adding new ideal clients to your network on a daily basis and therefore becoming visible to new ideal clients all the time, they are not...

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Why your LinkedIn posts aren’t generating leads

Why your LinkedIn posts aren’t generating leads

Features, benefits and outcomes. These are the three non-negotiables you NEED to be talking about in your written content. In the service-based world, this is how I define the three: Features = the ‘ingredients’, if you like, of your service. The steps your clients...

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Is a ghostwriter necessary? I don’t think so

Is a ghostwriter necessary? I don’t think so

Why bother learning how to write high-quality written posts that generate leads from your ideal clients every single day, when you could just hire a ghostwriter or copywriter to do it for you? There's an ancient saying, usually attributed to the Chinese philosopher...

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