Gold Dust - Blog
Not every lead is actually a lead

Not every lead is actually a lead

How do you define a strong lead, compared to an ‘ok’ one? Here’s what I think. A strong lead is a lead from your absolute dream client who’s excited about your offer, only has a couple of queries they need you to clarify, and are 90% ready to buy. All that’s left for...

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Stop being weird about stating outcomes!

Stop being weird about stating outcomes!

As a service-based business owner, you know that you serve your customers or clients in a valuable way. That’s a given. But what exactly do you help them *achieve*? This is what I think: the outcome you help your clients reach when you’re providing a service is almost...

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Can’t think of new content ideas every day? Then what?

Can’t think of new content ideas every day? Then what?

If you are approaching your social media marketing strategy in the way I think you should (and in fact the way I know works), i.e. adding new ideal clients to your network on a daily basis and therefore becoming visible to new ideal clients all the time, they are not...

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Why your LinkedIn posts aren’t generating leads

Why your LinkedIn posts aren’t generating leads

Features, benefits and outcomes. These are the three non-negotiables you NEED to be talking about in your written content. In the service-based world, this is how I define the three: Features = the ‘ingredients’, if you like, of your service. The steps your clients...

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Is a ghostwriter necessary? I don’t think so

Is a ghostwriter necessary? I don’t think so

Why bother learning how to write high-quality written posts that generate leads from your ideal clients every single day, when you could just hire a ghostwriter or copywriter to do it for you? There's an ancient saying, usually attributed to the Chinese philosopher...

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